Retail in Pakistan is predominantly informal and fragmented, with 91% of retail transactions occurring through independent "mom-and-pop" stores. These small retailers face significant challenges in purchasing inventory. Store owners spend hours managing relationships with multiple suppliers, either waiting for salespeople or closing their shops to source goods from wholesalers. Delayed deliveries, incorrect orders, and unpredictable pricing make it difficult for retailers to maintain stock, compare costs, and ensure profitability. Recognizing the importance of these stores to Pakistan’s economy, Al Tijarat has developed a solution aimed at empowering small retailers and transforming the inventory procurement process.